Redken

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Date

9 June 2016

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Description

Territory: Central Africa, South Sudan, Rwanda, Cameroon, Uganda, Congo & Burundi

www.redken.com

Redken (or “Redken 5th Avenue NYC”) is an American hair care brand owned by L’Oréal Group under the Professional Products division. The company was founded in 1960 by hairdresser/chemist Jheri Redding and actress/model Paula Kent, thus the name, “Red-ken.” Redken pioneered the “Scientific Approach to Beauty,” and revolutionized the professional salon business by introducing the concept of protein reconditioning and developing new protein based products, which they patented.